Kellogg recalls breakfast cereals over taste, smell

Fri, Jun 25 2010
Source

NEW YORK (Reuters) – Foul smells from some Kellogg Co breakfast cereals prompted the world’s largest cereal maker to voluntarily pull millions of packages from store shelves around the United States.

Kellogg said on Friday it noticed “an uncharacteristic off-flavor and smell” from the box liners of its popular Apple Jacks, Corn Pops, Froot Loops and Honey Smacks products.

The company said the chance of serious illness from the smell was low, but the products could cause nausea and diarrhea among sensitive consumers.

Only U.S. products marked with the letters “KN” following the “better if used before” date notice were affected, the company said.

No other products are a part of this recall, Kellogg added.

U.S. regulators are under fire this year following high-profile recalls involving products for children.

Johnson & Johnson recalled 40 widely used nonprescription products for children and infants, such as Tylenol and Motrin, earlier this year after Food and Drug Administration inspectors found filthy equipment and contaminated ingredients at a Pennsylvania factory.

“When foods that are popular among kids are being recalled in large volumes, it is clear that our food safety system is not working,” U.S. Representative Rosa DeLauro said in an email.

DeLauro, a Democrat, chairs a House of Representatives subcommittee that funds the FDA and frequently has criticized its response to dangerous food and medicines.

The lawmaker said 28 million boxes of Kellogg cereal were being recalled after about 20 people, including five who reported nausea and vomiting, complained about the “waxy” smell and flavor coming from the box liners.

Kellogg shares fell 0.8 percent to close at $52.42 on the New York Stock Exchange.

(Reporting by Nivedita Bhattacharjee in New York and Lisa Baertlein in Los Angeles; editing by Lisa Von Ahn and Andre Grenon)

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