For Immediate Press Release:
Yummy Spoonfuls ORGANIC BABY FOOD Searches for an Atlanta Baby to be the NATIONAL Face of the Brand

(ATLANTA) May 23, 2012—Atlanta based Yummy Spoonfuls Organic Baby Food will hold a baby search contest Saturday, May 26 from 10 a.m.-2 p.m. to find a local baby ages 4-9 months old to be the face of the company’s marketing campaign. The baby selected will not only represent the brand on all of the Yummy Spoonfuls products, the lucky baby will also be an integral part of Yummy’s print, radio, social media, in-store, and public relations efforts, acting as the baby brand ambassador at Yummy Spoonfuls’ key signature events. All parents are asked to bring a headshot of their child. The search will be held at Whole Foods Market on Merchant’s Walk located at 1311 Johnson Ferry Road NE, Marietta, GA 30068.

“We use locally grown organic ingredients for all of our food when possible so it just seemed quite natural to find a cheerful & precocious local baby to represent our brand nationally,” said Agatha Achindu, CEO & Chief Yummy Officer of Yummy Spoonfuls Organic Baby Food. Achindu went on to say, “The support of Atlanta moms has been instrumental in our meteoric growth. We started off extremely modestly but through hard work, loyal customers, celebrity accolades, and most importantly creating a really good product, moms from across the country can now buy our food for their babies. Having an Atlanta baby represent our brand is really our way of saying thank you to this community.”

Ty Woods, Yummy Spoonfuls Marketing Director stated, “We are really elevating the look and the marketing of Yummy to a whole new level. Until now the brand’s packaging simply consisted of BPA free plastic cups with our trademark logo of a happy spoon. While we still love our happy spoon we just think that an image of a beautiful healthy baby will do a better job of immediately articulating what our brand is about to parents that are new to Yummy Spoonfuls.”

Yummy Spoonfuls is currently sold in Whole Foods throughout the southeast, on Amazon.com, and in specialty retailers around the country. Yummy will soon be expanding its presence into Whole Foods stores, additional grocery chains and major retailers nation-wide.

Yummy Spoonfuls believes in being a responsible Eco-Citizen. Fresh fruits and vegetables are purchased from local farmers and suppliers to ensure high-quality taste and maximum nutrients. To date the company has over 25 diverse offerings in its Creamy Yummy, Mushy Yummy, and Chunky Yummy stages. In January 2009 Yummy Spoonfuls was rated #1 Baby Food: Best Taste, Best Overall, Five Stars in a Cookie magazine readers’ panel and in April 2012 Yummy was named as favorite baby food by the Martha Blog, the official blog of Martha Stewart. Yummy Spoonfuls CEO Agatha Achindu has been featured in numerous publications, has been featured on CNN, Fox Business News, and is frequently interviewed and quoted on the importance of educating moms on developing proper eating habits for their children.

Can’t make it to the casting call? Please submit your baby photos to: yummyspoonfulsmktg@gmail.com. For a list of Yummy Spoonfuls organic baby food products, visit http://www.yummyspoonfuls.com


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